Why You're Not Closing as Many Deals as You Should Be

You're not a beginner. You know how to sell. You can handle tough prospects, push through objections, and land deals. But for some reason, you're still leaving money on the table. The best closers don’t just hit their numbers. They maximize every single opportunity. If you're serious about leveling up and closing more deals without changing your leads or your offer, here’s what you need to fix.

You're Taking Too Long to Close

Most reps lose deals because they let buyers think for too long. Every extra day a deal sits open, the less likely it is to close.

• Stop waiting for follow-ups. Close on the first call whenever possible.

• Don’t let buyers leave the conversation without making a real decision.

• The longer they wait, the more they doubt. The best closers remove doubt before it happens.

If you're not closing deals fast, you're losing deals you should’ve won.

You're Selling Instead of Getting the Buyer to Sell Themselves

If you spend the whole call trying to convince the buyer, they're going to push back. The best closers know how to flip the conversation so the buyer convinces themselves.

• Ask the right questions that get them to verbalize why they need this.

• Get them emotionally connected to the decision so logic doesn’t slow them down.

• Make them feel the pain of waiting and the excitement of saying yes now.

When a buyer convinces themselves, objections disappear.

You're Letting Buyers Control the Sale

If the buyer's running the conversation, you're not selling. You're just responding. Top closers don’t react to buyers. They guide them.

• Set the frame early so they follow your lead.

• Don’t let them control the flow of the call. Keep them focused on the outcome.

• If they try to steer the conversation, redirect and stay in control.

Buyers follow certainty. If you control the sale, you control the decision.

It’s Time to Close More and Earn More

You already know you can sell. Now it’s time to start closing at the highest level.

At The Real Sales Academy, we train reps to become elite closers who take full control of the sale, eliminate hesitation, and close more deals in less time. If you're ready to reach your full potential and start closing like a top producer, apply now and see how fast you can level up.

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